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Algorand ALGO Launches 13-Week Gamified Rewards Campaign to Boost Retail Engagement

Algorand ALGO Launches 13-Week Gamified Rewards Campaign to Boost Retail Engagement

Published:
2025-09-16 19:12:13
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Algorand ALGO News - Algorand is launching a 13-week gamified rewards campaign targeting retail users, scheduled to begin on September 22. The initiative aims to highlight the network's technical advantages—including speed, security, and user experience—while avoiding short-term incentive traps that typically attract transient participants. Marc Vanlerberghe, Algorand's Head of Strategy and Marketing, emphasizes a community-building approach over direct payouts. Users will earn points redeemable for prizes instead of transactional rewards, a strategic design intended to cultivate long-term ecosystem loyalty. "Real stickiness comes from people feeling part of the Algorand ecosystem," Vanlerberghe stated, distinguishing the chain from hype-driven strategies.

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